Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from vertexlabequipment.com.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. You can learn more about cookies and how to disable them at allaboutcookies.org.
  • Log Files: Track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • Provide you with information or advertising related to our products or services, in line with the preferences you’ve shared with us.

We use the Device Information we collect to help screen for potential risk and fraud (in particular, your IP address) and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns).

By submitting your contact information on this website, you acknowledge that your information may be added to our email lists. You can opt-out of these emails at any time via the link found at the bottom of each email.

As you browse our website, advertising cookies will be placed on your computer so we can understand what you are interested in. Through our display advertising partners like Google and Facebook, we can present you with retargeting ads on other sites based on your previous interaction with our website. The techniques our partners use do not collect personal information such as your name, email address, postal address, or phone number. You can visit this page to opt out of targeted advertising by AdRoll, Google, and their partners.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do Not Track Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a Canadian resident, you have the right to access the personal information we hold about you and request that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site) or to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Minors

The Site is not intended for individuals under the age of 18, and we do not knowingly collect personal information from minors.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [email address].